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Experience with Alles Mooi
Experience with
Alles Mooi
Every experience is a new validation
Recently I found myself needing to get between 2 points (map below) without planning for that reality. I had no car, no phone and no wallet with me. Add to this that I was dressed in formal wear, a few hours to darkness and not knowing the walking route. Fortunately, even though I’m on the wrong side of 50, I have not just fallen off the couch. And I have developed grit.
The biggest plus in my favour was that I was wearing the executive mohair socks. My shoes were not suited for walking any distance. I passed a few hikers along the way and without fail they all looked at me, bewildered by my dress code.
The executive socks are long, a feature we chose to complement the 80% natural content of the socks (40% mohair / 40% wool). Finding the suitable paths with some “zig zag” meant my walk was close on 20 km, passing the Julian Alps (see below). In this period I only needed once to stop and pull my socks up.
At Alles Mooi we know that mohair is the most anti-blister resistant sock because of its smooth fibres, and the natural wick-ability keeps your feet dry. But with loose fitting shoes and thin soles there were times in that 4 hours walking that I thought blisters were inevitable. No blisters. I mean zero blisters.
Our technical socks have been tested in the most ardent of conditions; used and endorsed by the first married couple to summit Mount Everest (Andrej and Marija Štremfelj). Extreme hiking and mountaineering conditions require good socks and proper shoes. Our ‘Executive Model’ of sock was not designed for extreme hiking, but my 20 km walk validated the benefits of mohair in all models of socks! No blisters and no odour after 4 hours of walking in formal shoes.
The lessons learned. Mohair is a miracle fibre. A noble fibre. The features and benefits of mohair are ideally matched with the features and benefits required in a “perfect” sock. These features are consistent through every model of our mohair socks.
The only challenge to getting everyone converted to Alles Mooi socks is educating about the benefits and features of mohair. So we developed educational boards in the different languages (above) and a promotional “Discovery Pack” (below) that is available to purchase online at a 40% discount. This pack contains a pair of each model for getting to experience mohair foot comfort.
Our policy, First Class or Scrap.
Mohair is a scarce resource. Mohair socks never become obsolete. Mohair socks are about features and benefits before fashion. Mohair socks are better than merino wool socks. Mohair socks are always sold at fair margins. So what does all of this mean? MOHAIR SOCKS ARE NEVER DISCOUNTED!
From time to time the factory has overruns, colours get discontinued, or we have items that might not pass our high exacting standards. In order to dispose of such items we have created a “factory outlet” at 69 Cesta na Brdo, Ljubljana, Slovenia where such items will be offered at favourable pricing compared to original prices. There are two important benefits in this decision. Customers get the chance to experience what mohair is all about at pricing that entices them into a first buy, and we get the opportunity to keep our inventory proper.
Discontinued items that are sold at “factory pricing” are only available on the premises. Such items are not advertised online and will not be shipped to any customers. Please call before coming to the premises of 69 Cesta na Brdo, Ljubljana, Slovenia to ensure someone will be there to meet you. This premises is not a formal retail outlet with fixed times of opening / closing.
Honouring Slovenia Women on International Women’s Day
CHANGING THE CYCLE OF GIVING
Women’s International Day 2020 was celebrated at Renault Revoz by gifting their ladies with a gift from nature (pink mohair socks) and donating a part of the purchase price to Europa Donna Slovenia (breast cancer awareness).
Kaan Ozkan (Plant CEO), Nevenka Zildžović (Communications) and Simona Blažinč (assistant) from Renault were at the hand-over. Darja Molan, member of the executive board of Europa Donna Slovenija received the donation. Wearing pink socks instead of shoes is mohair socks addict, David da Silva.
RECOGNISING WOMEN
Few giving gestures can be more appropriate than recognising International Women’s Day, especially the woman of Slovenia. Slovenia has a bright future because of the strength of their woman. Children spend the majority of their time growing up in the presence of mothers (compared to father time); so what better example than learning from competent mothers in those initial crucial years. Studies show that children of working mothers have a greater chance of being successful than children of non-working mothers. More than 95% of woman in Slovenia have full time jobs through to their retirement.
SLOVENE WOMAN
I learnt some crucial lessons when moving to Slovenia in 2006. Just like you should not open your mouth in your first Board Meeting, one should not judge local practices until you have lived in the country. On arrival I was critical of the 12 months maternity leave of mothers in Slovenia, often commenting “you cannot be competitive keeping work positions open for such extended periods of time”? I could not have been more wrong. Working in Slovenia I discovered a nation with incredibly competent woman. I would keep their positions open irrespective of time, just that they would return.
The women in Slovenia “kick the ass”. Leaders who are confident enough to surround themselves with teams stronger than themselves, look to the women of Slovenia”. Leaders without an ego acknowledge this.
SLOVENE MOTHERS
No-one is perfect. Likely 20% of Slovene mothers do not fit my observation (80/20 rule); so if you don’t agree don’t be mad, just consider that you are in the 20%. But be sure that you have no blind spot making you incorrectly believe that it does not fit with you.
My observation of the mothers in Slovenia is that they are tough on their daughters and soft on their sons. Maybe this is why the girls grow up to be “kick ass”. Compulsory military training was a balancing factor in the past, but today I see gender implications of this motherly protection of sons. The risk is that men then become “copatek” (Slovene for slippers) in their relationships.
WIN WIN RELATIONSHIPS
At Alles Mooi we embrace the relationship with Europa Donna Slovenia. We can be part of supporting a worthy cause, and we have the privilege to meet women who reflect immense positive attitude to life. Women who genuinely serve people in the most meaningful ways. Jana Koteska (picture above) and Darja Molan (in the picture receiving the donation) are both breast cancer survivors. They are role models in every dimension of life. And the same for everyone that we have met at Europa Donna Slovenia. There is reality in the notion that until we suffer a life threatening incident, or truly fail and hit rock bottom, that most of us do not develop the fight that gets us to live life fully. Bumps in the road give us wisdom.
LETS SUMMARISE
Renault Slovenia are honouring their women folk on Women’s International Day. In so doing they are also supporting a worthy women’s charity in Europa Donna Slovenia. Renault have chosen a gift that reflects the colour pink (breast cancer awareness), and they have changed the cycle of giving to natural products. We urge other corporate’s to follow the example of Renault, and not have the ego that says “they did it, so we won’t”. Business strategy should be differentiated and it is good to be the first, but this is about doing the right thing.
We encourage you to read the blog about our Angora goats from which we get the mohair used in Alles Mooi socks. Click “HERE” if you are interested to read about our Angora goats.
