We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Mohair socks - Happy feet
Mohair socks - Happy Feet
EVERYONE HAS THE RIGHT TO FOOT COMFORT!
THE ULTIMATE FOOT COMFORT.
The picture above first inspired me to communicate that every diabetic sufferer had the right to foot comfort (our therapeutic medical sock); but I kept coming back to the message that it was relevant to ALL. Everyone has the right to foot comfort.
I thought I knew the importance of communication, but it only sunk in after a friend commented that a trait he found in successful people was that they all communicated well, and I am now continually making this observation in people. Actually this blog is about seeking innovative approaches to better communicate that Alles Mooi is not about selling socks, but serving a lifestyle of foot comfort (foot orgasm).
WHY BE AVERAGE?
At Alles Mooi we are not afraid of being different, actually we are afraid like hell of not being different. We are not just another sock in the drawer (brick in the wall). We are a lifestyle of foot comfort. Ask any diabetic about Alles Mooi Medi++ comfort and understand the difference between a sock and a lifestyle.
SATISFIED CUSTOMERS.
More than 90% of people who buy Alles Mooi mohair socks buy again, and most change out their entire drawer of plastic socks for mohair socks.
With such a high percentage of returning customers you might think that Alles Mooi, over time, could become blasé. NEVER. We know that we exist only because of our customers and we will strive to continuously improve customer experience.
HELP US SPREAD THE WORD.
If we had only one wish, it would be to spread the word of Alles Mooi mohair socks to every corner of the globe more quickly, because we believe that everyone has the right to FOOT COMFORT.
YOU DON’T KNOW WHAT YOU DON’T KNOW.
Most take foot comfort for what their current experience is. They either don’t know what is possible, or they consider their shoes to be the determining factor of foot comfort. That is until they try mohair socks. Only then do they discover that foot comfort is transformed in mohair socks.
FOR THE PRICE OF A SOCK – TRY!
The Alles Mooi challenge is to get people to try mohair socks. Many in Europe do not know mohair. Most think of socks as a commodity. Plastic socks are cheap (or maybe not). Our task, to keep communicating the features and benefits of mohair socks to those new to mohair.
We introduced a “get to know mohair” pack where we grouped the different models of our mohair socks for a special price. A sort of discover mohair pack. But we have to do more.
COMPARE.COM
Those who already wear merino wool socks immediately switch to mohair socks, BUT at Alles Mooi we challenge ourselves to also convert those who currently only know cheap plastic or cotton socks to a lifestyle of mohair socks foot comfort.
Our current project, getting people new to mohair to wear their favourite sock on 1 foot and a mohair sock on the other, in order to compare foot comfort. This initiative should put in perspective what you might have considered weird in the foregoing pictures. At Alles Mooi we often wear a fashion cotton or plastic sock on one foot to remind us of the difference.
The big Question is how? We looking to our customers for workable and innovative suggestions.
Happy Feet
“The human foot is a masterpiece of engineering and a work of art.”
– Leonardo da Vinci
Honestly, I never gave my feet much thought throughout my adolescence and early-adulthood. They just seemed to get any job done. I never thought to “take care of my feet” or “plan their requirements”. Sure, I enjoyed using proper shoes for the task at hand, but that was about it.
That all changed with time. More intense activities, minor injuries and less comfortable shoes together with long workdays all took their toll. A blister here, a sore there, a few hours travelling with moist feet and slowly I began to notice my once invincible extremities.
Soldiering on through four very distinct seasons in an alpine region of Europe puts our feet, socks and shoes through their paces. From flip-flops to ski-boots, we have no choice but to adapt to what the elements are throwing at us.
My first noteworthy foray into the world of functional foot protection was finding socks that would keep my feet warm in formal shoes during snowy winters. Admittedly, I am rather fussy about my gear. I spend far too much time researching functionality, fit and price/performance. After analyzing the pros and cons of wool, I bought some finely knit black merino socks that I still wear. I guess that’s when I really started admiring the advantages of natural fibers.
I heard of mohair as a child. It was mostly my mother mentioning some uber-expensive sweater or poncho which sounded like some unattainable object of desire. At the time, it sounded like another variant of some itchy snobby piece of fashion clothing.
Fast forward a few decades and things have changed considerably. Recently, I have had the opportunity to test mohair wool blends in various applications. Having been convinced on merino wool, it was easy giving mohair a chance.
My first stress test was wearing a pair of mohair socks for five days straight! Honestly, there was no real need to wash them, but I just couldn’t convince myself that what I was doing was OK. There was no stench and my feet felt airy and comfy as never before. The following week I put on the same pair of mohair socks (freshly washed) and went on an all-day ski tour where my feet were locked in ski-touring boots for about six hours. I usually change my socks upon arrival to the car or hut, but this time there was no need.
They say seeing is believing, but here feeling is believing!
Mohair Socks – Natural fiber made for life
Extensive research has proven the following main characteristics of mohair, which is the most versatile of natural fibers.
MOISTURE MANAGEMENT
Due to the capillary nature of the fiber, mohair has natural wick-ability. Mohair socks absorb moisture quickly and wick perspiration away from the foot, keeping it dry, comfortable and fresh.
THERMALLY BALANCED
Mohair fiber acts as a natural insulator, keeping your foot cool and comfortable in hot temperatures, and warm and snug in cold temperatures.
SHRINK FREE AND DURABLE
Mohair has little tendency to shrink during washing which is largely attributable to its smooth and unpronounced scale structure. Mohair is claimed to be the world’s most durable animal fiber because it is pliable rather than solid and can be bent and twisted without damage.
MAINTAINS ITS SHAPE
Mohair is extremely elastic and can be stretched to 30% of its normal length and still spring back into shape. Because of this resilience mohair socks resist wrinkling, stretching out of shape and sagging during wear.
BLISTER RESISTANCE
The smooth cuticle structure of the mohair fiber used in mohair socks results in a smooth surface, reducing chafing and blisters.
ODOR FREE
The smooth fiber structure prevents the build up of bacteria, and together with the natural wick-ability, allows your foot to breath and remain odor free.
FINISHED TO PERFECTION
The toes of these high quality socks are closed with a strong flat seam for extra comfort, reliability and long-lasting wear.
PERFORMANCE NATURALLY
So many reasons to love mohair socks. Natural wick-ability, odor free, super absorbent, foot healthy and durable.
It’s not just another brick in the wall!
Alles Mooi mohair socks are not just another sock in the wardrobe. Mohair socks are a lifestyle. More than 90% of first time buyers return for additional purchases. Importantly, and the main purpose of writing this blog is to give credit to those progressive leaders who understand the importance of their authenticity to drive business productivity.
Leaders with authenticity in their organisations understand that trust is a combination of their competence and genuine care for associates. Even if your best friend is a doctor you will not go to him if he is not a competent doctor. The purpose of this writing is to illustrate how simple initiatives can be the most effective means to demonstrating genuine care.
The road-map to building genuine authenticity is as simple as going over and above the bare minimum. Consider how many business leaders issue their workforce with safety shoes because they have to. That is the bare minimum, a regulated requirement. Foot comfort is an essential part of worker “feel good” / productivity and that is why progressive leaders have issued their workforce with Alles Mooi mohair socks. Mohair socks are packed with benefits and features not available in any other socks.
All answers can be found and proven in nature. Genuine care is felt. Mostly what cannot be measured is not real however wisdom and experience of inherent leaders take them beyond learned leadership, such as recognising the mutual advantage in equipping their workforce with real foot comfort; giving over and beyond the regulated requirement. Authenticity is not just another brick in the wall!
You cannot afford not to have mohair socks!
This statement by a friend prompted me to put pen to paper, “I have cheaper dress socks that are 3-4 years old which still look “quite ok, how to justify 20 Euros for a pair of mohair socks”? The single biggest hurdle we face is educating consumers about the benefits and features of mohair socks. Foot comfort is much more important than how the socks look after 3-4 years.How do you measure foot comfort? Ever been on a hike in the mountains and you get blisters on your feet? Alles Mooi socks are the most blister resistant of any socks because mohair is a smooth fibre and the natural wick-ability keeps your feet dry. When mohair socks “save your bacon” there is no doubting the value you get for 20 Euros, mohair better than merino wool.
Ever experienced cold feet on a flight, cold feet walking between offices, or hot sweaty feet in the heat of boardroom debates. Mohair thermoregulation ensures all seasons comfort. Mohair is climate control; breathes naturally, absorbing and releasing atmospheric moisture and controlling its own ‘climate’ to ensure optimal comfort. There is meaning in these words of wisdom, “take care of your feet and take care of your head”. Productivity payback of a 20 Euros mohair sock comfort likely in the first hour of work.
Take your shoes off and put your feet up. Ever felt reluctant because of smelly feet? Mohair is naturally anti-bacterial which prevents odours. Wear your socks for a week without washing and see how fresh they are every morning. Bacteria does not stick to the smooth fibres of mohair. “Easy-care and easy-wear”, wear mohair socks every day and wash every once in a while.
Mohair’s cellular structure allows the socks to draw moisture away from the skin. This, along with the anti-allergenic and antibacterial properties of the fibre, makes mohair popular among those with poor circulation, eczema and other skin ailments, and diabetics. For someone with foot discomfort 20 Euros for the Medi++ mohair socks is a gift of life.
