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Why we chose mohair socks!

Pause and Reflect. Time to pause and reflect on why we chose mohair socks to start Alles Mooi?  Well, at that time, we considered the hedgehog principal described by Phil Collins in his book “Good to Great”.  The intersection of 3 circles. The Best in the World. The first circle … what could we be […]

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Our sock design – a generic overview

Our objective is to briefly explain the generic design features that are applicable  across all of our mohair sock models. The design logic that can be easily understood. The overriding design criteria is about striking a balance between maximising the natural fibre content of the socks and the effective placement of the different fibres in […]

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Our happiness lies in being true to our commitments.

OUR COMMITMENT We are committed to our slogan “EVERYONE HAS THE RIGHT TO FOOT COMFORT”.  Just like Bill Gates was committed to the idea of putting a computer on every desk and in every home, Alles Mooi is fanatical about serving everyone with foot comfort.  The feedback we get from customers gives us happiness and […]

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THE ULTIMATE FOOT COMFORT. The picture above first inspired me to communicate that every diabetic sufferer had the right to foot comfort (our therapeutic medical sock); but I kept coming back to the message that it was relevant to ALL.  Everyone has the right to foot comfort. I thought I knew the importance of communication, […]

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Outdoor Footwear Choice of Mountaineering Legends

INTRODUCING ANDREJ AND MARIJA ŠTREMFELJ. The Štremfeljs need no introduction in Slovenia, nor to mountaineering enthusiasts around the world, nevertheless we briefly list the major achievements of Andrej and Marija.  Alles Mooi are proud that they have tested, proven and converted to our mohair socks. ?? Zakonca Štremfelj ne potrebujeta posebne predstavitve, ne v Sloveniji, […]

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Best Golf Socks

SEARCHING GOLF GEAR? You seldom hear of golfers who are not searching the next and greatest gear in pursuit of playing better golf.  Yet the only gear that golfers cannot afford not to have is mohair socks.  Good golfers probably walk about 7 km in a day of 18 holes, whereas some of us playing […]

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Honouring Slovenia Women on International Women’s Day

CHANGING THE CYCLE OF GIVING. Women’s International Day 2020 was celebrated at Renault Revoz by gifting their ladies with a gift from nature (pink mohair socks) and donating a part of the purchase price to Europa Donna Slovenia (breast cancer awareness). Kaan Ozkan (Plant CEO),  Nevenka Zildžović  (Communications) and Simona Blažinč (assistant) from Renault were […]

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Every experience is a new validation.

Recently I found myself needing to get between 2 points (map below) without planning for that reality.  I had no car, no phone and no wallet with me.  Add to this that I was dressed in formal wear, a few hours to darkness and not knowing the walking route. Fortunately, even though I’m on the […]

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Our policy, First Class or Scrap.

Mohair is a scarce resource. Mohair socks never become obsolete.  Mohair socks are about features and benefits before fashion.  Mohair socks are better than merino wool socks.  Mohair socks are always sold at fair margins.  So what does all of this mean?  MOHAIR SOCKS ARE NEVER DISCOUNTED!   From time to time the factory has overruns, […]

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