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Tested, proven and used by mountaineering legends.

The Štremfeljs hardly need introduction in Slovenia, nor to mountaineering enthusiasts around the world.  Nevertheless we briefly list the major achievements of Andrej and Marija; at Alles Mooi we are proud that they have tested, proven and converted to our mohair socks. In 1979 Andrej made the first ascent of […]

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Golfer’s Choose Mohair Socks

We seldom hear of golfers who are not searching the next and greatest gear in pursuit of playing better golf.  Yet the only gear that golfers cannot afford not to have is mohair socks.  Good golfers probably walk about 7 km in a day of 18 holes whereas some of […]

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Honouring Women – International Women’s Day

Women’s International Day (8 March) was celebrated at Renault Revoz (Novo Mesto Slovenia) by gifting their ladies with a gift from nature and donating a part of the purchase price to Europa Donna Slovenia (breast cancer awareness). In the picture above, from Renault Revoz are Kaan Ozkan (Plant CEO),  Neveka […]

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Our policy, First Class or Scrap.

Mohair is a scarce resource. Mohair socks never become obsolete.  Mohair socks are about features and benefits before fashion.  Mohair socks are better than merino wool socks.  Mohair socks are always sold at fair margins.  So what does all of this mean?  MOHAIR SOCKS ARE NEVER DISCOUNTED!   From time to […]

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Rethink the cycle of giving these holidays.

Give natural. Feel good. Nature’s fibres are luxurious, renewable and biodegradable.  Alles Mooi mohair socks described in 3 words … “COMFORT THAT LASTS”.  Our socks have a higher content of natural fibres than any other socks … more care, more wear and less impact. Mohair socks are “easy-care and easy-wear”, […]

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It’s not just another brick in the wall!

Alles Mooi mohair socks are not just another sock in the wardrobe.  Mohair socks are a lifestyle.  More than 90% of first time buyers return for additional purchases.  Importantly, and the main purpose of writing this blog is to give credit to those progressive leaders who understand the importance of […]

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The South African Mohair Story

Angora goats and Alles Mooi

The founding of the mohair industry in South Africa was a stroke of good fortune after the Sultan of Turkey sent twelve infertile Angora rams and one ewe to South Africa in 1838. Unknown to the Sultan , the ewe was pregnant and gave birth to a ram kid on […]

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Heart & passion in Alles Mooi pants collection

A life lesson learnt in Slovenia was the value of good clothing.  10 years back Jeff (the American Military Attache to Slovenia) and I were picked up by a Slovene General to go climb Triglav, the highest mountain peak in Slovenia. We were told in no uncertain terms that our […]

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Happy Feet

“The human foot is a masterpiece of engineering and a work of art.” – Leonardo da Vinci   Honestly, I never gave my feet much thought throughout my adolescence and early-adulthood. They just seemed to get any job done. I never thought to “take care of my feet” or “plan […]

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